Sales

Sales Engagement Quick Start

Salesforce Sales Engagement (formerly known as High Velocity Sales) is a productivity-focused solution designed to help sales teams connect with leads faster and close deals more efficiently. It streamlines sales workflows by combining automated outreach tools, work queues, email templates, and call scripts within Salesforce. With Sales Engagement, reps can prioritize high-impact leads, follow structured cadences, and track engagement metrics — all within a single platform. This enables consistent, personalized outreach at scale and drives better pipeline velocity and conversion rates.

Discovery & Planning (4 Hours)

Pain Points Addressed

  • Inefficient sales workflows → Map high-impact processes (e.g., lead follow-up, deal tracking).
  • Unclear ROI → Define KPIs (e.g., call-to-close rate, lead response time).

Activities

  • Stakeholder workshop to finalize 2-3 sales priorities (e.g., lead conversion, pipeline hygiene).
  • Audit existing lead/account data for gaps.

Deliverable

  • 1-page sales workflow plan with success metrics.

Lead & Account Setup (6 Hours)

Pain Points Addressed

  • Fragmented customer data → Standardize lead/account/contact fields.
  • Manual data entry → Auto-capture lead sources and demographics.

Activities

  • Create 5-7 custom fields (e.g., Lead Source, Industry, Company Size).
  • Build validation rules to ensure data accuracy

Deliverable

  • Unified lead/account structure with automation

Opportunity Customization (6 Hours)

Pain Points Addressed

  • Unclear pipeline visibility → Standardize opportunity stages.
  • Missed forecasts → Add tracking for deal size, close date, competitors

Activities

  • Configure 5-8 opportunity fields (e.g., Deal Stage, Competitor, Probability).
  • Build pipeline reports for real-time forecasting.

Deliverable

  • Opportunity dashboard with win/loss analysis

Sales Cadence Configuration (6 Hours)

Pain Points Addressed

  • Inconsistent outreach → Standardize touchpoints (email, call, LinkedIn).
  • Stalled deals → Auto-trigger reminders for reps.

Activities

  • Build 2 sales cadences with 3 steps each (e.g., Call → Email → Task).
  • Automate task creation for reps based on cadence progress

Deliverable

  • Cadence templates for lead nurturing and deal follow-up

Lightning Dialer Setup (5 Hours)

Pain Points Addressed

  • Missed calls → Enable click-to-call from Salesforce records.
  • Manual logging → Auto-log calls and voicemail drops

Activities

  • Configure click-to-call, local presence, and voicemail drop.
  • Set up calling lists for high-priority leads/accounts

Deliverable

  • Dialer-ready environment with call analytics

Training & Launch (3 Hours)

Pain Points Addressed

  • Low user buy-in → Showcase time-saving features.
  • Post-launch confusion → Resolve issues fast.

Activities

  • 1-hour webinar for reps (cadences, dialer, pipeline tracking).
  • Cheat sheets for reps/managers.
  • 1-hour post-launch Q&A.

Deliverable

  • Training kit + 7-day support for critical issues

Key Deliverables

  • Standardized lead/account/opportunity data structure.
  • 2 automated sales cadences with task triggers.
  • Lightning Dialer with click-to-call and voicemail drop.
  • Real-time pipeline dashboard + training materials.

Exclusions

  • Complex territory management.
  • Custom integrations (e.g., marketing automation tools).
  • Historical data migration.
  • Advanced automation (e.g., Einstein Lead Scoring).

Cost Estimates

  • Base Package: 6,000–6,000–9,000.
  • Add-Ons: Starting at $2,000.

Launch Timeline

Week 1

  • Discovery + data/process setup

Week 2

  • Cadence/dialer configuration + training

Week 3

  • Go-live + support.

Guaranteed Outcomes

50% Faster Lead Response

  • Automated cadences + click-to-call

30% Improved Pipeline Accuracy

  • Standardized opportunity tracking

80% Rep Adoption

  • Training + intuitive tools

Recommendations

Start Simple

  • Launch with 1-2 cadences and expand

Phase Add-Ons

  • Add Einstein Analytics for predictive insights.

Free Post-Launch Audit

  • Include a 1-hour session at 30 days

Your Configuration

Base Package

$2,700

Total Investment

$2,700

Need a custom solution?

Contact our team

Published delivery outline

Discovery, setup, training, and go-live — all in 3 weeks with full support

The final delivery schedule and prerequisites are confirmed during discovery.

Optional enhancements

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