Sales Engagement Quick Start
Salesforce Sales Engagement (formerly known as High Velocity Sales) is a productivity-focused solution designed to help sales teams connect with leads faster and close deals more efficiently. It streamlines sales workflows by combining automated outreach tools, work queues, email templates, and call scripts within Salesforce. With Sales Engagement, reps can prioritize high-impact leads, follow structured cadences, and track engagement metrics — all within a single platform. This enables consistent, personalized outreach at scale and drives better pipeline velocity and conversion rates.
Discovery & Planning (4 Hours)
Pain Points Addressed
- Inefficient sales workflows → Map high-impact processes (e.g., lead follow-up, deal tracking).
- Unclear ROI → Define KPIs (e.g., call-to-close rate, lead response time).
Activities
- Stakeholder workshop to finalize 2-3 sales priorities (e.g., lead conversion, pipeline hygiene).
- Audit existing lead/account data for gaps.
Deliverable
- 1-page sales workflow plan with success metrics.
Lead & Account Setup (6 Hours)
Pain Points Addressed
- Fragmented customer data → Standardize lead/account/contact fields.
- Manual data entry → Auto-capture lead sources and demographics.
Activities
- Create 5-7 custom fields (e.g., Lead Source, Industry, Company Size).
- Build validation rules to ensure data accuracy
Deliverable
- Unified lead/account structure with automation
Opportunity Customization (6 Hours)
Pain Points Addressed
- Unclear pipeline visibility → Standardize opportunity stages.
- Missed forecasts → Add tracking for deal size, close date, competitors
Activities
- Configure 5-8 opportunity fields (e.g., Deal Stage, Competitor, Probability).
- Build pipeline reports for real-time forecasting.
Deliverable
- Opportunity dashboard with win/loss analysis
Sales Cadence Configuration (6 Hours)
Pain Points Addressed
- Inconsistent outreach → Standardize touchpoints (email, call, LinkedIn).
- Stalled deals → Auto-trigger reminders for reps.
Activities
- Build 2 sales cadences with 3 steps each (e.g., Call → Email → Task).
- Automate task creation for reps based on cadence progress
Deliverable
- Cadence templates for lead nurturing and deal follow-up
Lightning Dialer Setup (5 Hours)
Pain Points Addressed
- Missed calls → Enable click-to-call from Salesforce records.
- Manual logging → Auto-log calls and voicemail drops
Activities
- Configure click-to-call, local presence, and voicemail drop.
- Set up calling lists for high-priority leads/accounts
Deliverable
- Dialer-ready environment with call analytics
Training & Launch (3 Hours)
Pain Points Addressed
- Low user buy-in → Showcase time-saving features.
- Post-launch confusion → Resolve issues fast.
Activities
- 1-hour webinar for reps (cadences, dialer, pipeline tracking).
- Cheat sheets for reps/managers.
- 1-hour post-launch Q&A.
Deliverable
- Training kit + 7-day support for critical issues
Key Deliverables
- Standardized lead/account/opportunity data structure.
- 2 automated sales cadences with task triggers.
- Lightning Dialer with click-to-call and voicemail drop.
- Real-time pipeline dashboard + training materials.
Exclusions
- Complex territory management.
- Custom integrations (e.g., marketing automation tools).
- Historical data migration.
- Advanced automation (e.g., Einstein Lead Scoring).
Cost Estimates
- Base Package: 6,000–6,000–9,000.
- Add-Ons: Starting at $2,000.
Launch Timeline
Week 1
- Discovery + data/process setup
Week 2
- Cadence/dialer configuration + training
Week 3
- Go-live + support.
Guaranteed Outcomes
50% Faster Lead Response
- Automated cadences + click-to-call
30% Improved Pipeline Accuracy
- Standardized opportunity tracking
80% Rep Adoption
- Training + intuitive tools
Recommendations
Start Simple
- Launch with 1-2 cadences and expand
Phase Add-Ons
- Add Einstein Analytics for predictive insights.
Free Post-Launch Audit
- Include a 1-hour session at 30 days
Your Configuration
Base Package
$2,700
Total Investment
$2,700
Need a custom solution?
Contact our team
Published delivery outline
Discovery, setup, training, and go-live — all in 3 weeks with full support
The final delivery schedule and prerequisites are confirmed during discovery.
Optional enhancements
Make this scope your starting point.
Bring the business priority, review the prerequisites, and agree what a useful first launch needs to include.