Retail & Commerce
Wade Distributing
A repeat-ordering portal for foodservice distribution.
Wade Distributing needed a customer ordering portal and catalog experience that matched the way repeat foodservice buyers actually place orders.
Operating challenge
Buyers needed fast reorder paths, not a generic product browsing experience. Wade needed categories, customer-specific price books, order guides, order confirmation emails, product images, portal branding, and purchase order capture to feel natural for recurring customers.
What Lodestone shaped
- Simplified the catalog and category experience around how customers browse and reorder.
- Reworked favorites into a customer-facing custom order guide.
- Supported recent orders, list and thumbnail views, add-to-cart behavior, PO capture, and order confirmation emails.
- Planned product image handling and fallback branding so the portal stayed polished even when catalog images were incomplete.
Resulting direction
- Buyers gained a faster path to repeat orders.
- The portal became more aligned to real foodservice purchasing behavior.
- Wade had a clearer foundation for customer-specific catalog and ordering experiences.
Profile context
Foodservice distributor
Foodservice distributor needing customer-specific ordering, repeat-order workflows, catalog visibility, and portal polish.
Meet the people behind connected delivery.
Explore the leadership and specialist responsibilities that connect business priorities, architecture, and implementation.