Retail & Commerce

Roli Roti

A Sales Cloud and trade spend rollout through shifting business logic.

Roli Roti needed a customized Salesforce Sales Cloud and Trade Spend Management implementation to digitize lead-to-order workflows and trade spend operations.

Operating challenge

The project was operationally complex: sales and trade spend processes evolved during delivery, stakeholder expectations shifted, scope requests surfaced during demos, and test data and UAT timing affected the path to signoff.

What Lodestone shaped

  • Configured Sales Cloud and Trade Spend Management across workflow design, object and record configuration, user access, approval processes, pricing models, and dashboards.
  • Ran milestone demos and go-live planning while clarifying stakeholder roles, signoff authority, process changes, and scope control.
  • Managed project recovery points when business flow changes reset parts of the build and required renewed alignment across sales and trade spend logic.

Resulting direction

  • Lead-to-order and trade spend operations moved into a more structured Salesforce process.
  • The project surfaced clear lessons around change control, stakeholder alignment, test data readiness, and demo feedback tracking.
  • Sales, pricing, approvals, and reporting were treated as connected operating work rather than isolated configuration tasks.

Profile context

Food production and consumer brand

Food business known for rotisserie and prepared-food operations across retail and market channels.

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