Energy & Sustainability

Barrett Solar

Solar sales operations connected across appointments, follow-up, reporting, and fulfillment planning.

Barrett Solar needed Salesforce to support appointment setters, sales managers, reps, follow-up, reporting, and future equipment and purchasing workflows.

Operating challenge

The team needed clearer lead and opportunity stages, appointment setter workflows, missed follow-up and no-show logic, territory visibility, mobile usability, email sync, and reporting for different sales roles. Future work also touched equipment purchasing, product data, supplier counts, and BOM/order generation.

What Lodestone shaped

  • Mapped Salesforce stages and sub-stages around solar sales follow-up and appointment behavior.
  • Planned KPI reporting for appointment setters, sales reps, sales managers, and executives.
  • Reviewed Salesforce mobile and Gmail/email sync adoption needs.
  • Scoped supplier, product, inventory, and equipment-ordering paths for future fulfillment planning.

Resulting direction

  • Sales leaders could see appointment and follow-up performance more clearly.
  • Reps and setters had a more structured path for managing lead activity and missed follow-up.
  • The roadmap connected sales activity to future product, supplier, and equipment planning.

Profile context

Residential and commercial solar sales and installation business

Solar business coordinating appointment setters, reps, managers, follow-up, KPI reporting, and future equipment planning.

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