Privacy Policy
The Lodestone Group, LLC (“Lodestone,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, use our services, or interact with our products and applications.
By accessing our website or using our services, you agree to the practices described in this Privacy Policy.
 
1. Information We Collect
We may collect the following categories of information:
A. Information You Provide Directly

• Name

• Email address

• Phone number

• Company name

• Job title

• Billing and payment information

• Account login credentials

• Information submitted via forms, chat, or support requests

B. Automatically Collected Information
When you visit our website or use our applications, we may automatically collect:

• IP address

• Browser type and version

• Device information

• Operating system

• Pages viewed

• Time spent on pages

• Referring URLs

• Clickstream data

• Session identifiers

• Cookies and similar tracking technologies

C. Business and Enriched Data
We may collect or receive business-related information such as:

• Company name

• Industry

• Company size

• Publicly available business contact information

• Website domain data

This information may be obtained from:

• Your direct submission

• Public sources

• Third-party enrichment providers

• Identity resolution services

 
2. Use of Tracking Technologies and Identity Resolution
Cookies and Standard Analytics
We use cookies and similar technologies to:

• Operate and secure our website

• Analyze usage trends

• Improve performance

• Personalize content

• Measure marketing effectiveness

You may control cookie settings through your browser preferences.
 
3. LookingGlass Tracking Pixel
Lodestone may deploy a proprietary tracking technology referred to as the LookingGlass Pixel.
The LookingGlass Pixel is designed to:

• Identify and associate anonymous website visits with business entities (company-level identification)

• Enrich website activity with publicly available business information

• Help us and our customers understand which organizations are engaging with content

• Improve sales, service, and support responsiveness

• Generate business leads for follow-up

How It Works
The pixel may collect:

• IP address

• Device/browser metadata

• Page visit data

• Timestamp information

• Referring source information

This data may be processed to:

• Infer likely business affiliation

• Match traffic to company-level profiles

• Create lead or account records in systems such as Salesforce

• Flag engagement activity for follow-up

The LookingGlass Pixel is designed for business-to-business (B2B) use and is not intended to collect sensitive personal data.
We do not knowingly collect:

• Social security numbers

• Financial account numbers (except for billing where applicable)

• Health information

• Biometric identifiers

If you believe information has been collected in error, please contact us at the email below.
 
4. How We Use Information
We may use collected information to:

• Provide consulting services

• Deliver and operate software applications

• Improve product functionality

• Process payments

• Respond to inquiries

• Send administrative communications

• Send marketing communications (you may opt out at any time)

• Detect fraud or security incidents

• Comply with legal obligations

• Analyze website engagement and business interest

We may use company-level identification data to:

• Create account or lead records in CRM systems

• Notify sales or support teams of engagement activity

• Personalize outreach

• Improve business responsiveness

 
5. Sharing of Information
We do not sell personal information for monetary compensation.
We may share information with:
Service Providers

• Hosting providers

• Cloud infrastructure providers

• Payment processors

• CRM systems (e.g., Salesforce)

• Analytics platforms

• Email service providers

These providers are contractually obligated to use data only to provide services to us.
Legal Requirements
We may disclose information if required to:

• Comply with applicable laws

• Respond to lawful requests

• Protect our rights or safety

• Investigate fraud or abuse

Business Transfers
In the event of a merger, acquisition, or asset sale, data may be transferred as part of that transaction.
 
6. Data Retention
We retain information for as long as necessary to:

• Provide services

• Fulfill contractual obligations

• Maintain business records

• Comply with legal requirements

• Resolve disputes

Website engagement data may be retained for analytics, security, and business development purposes.
 
7. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect information, including:

• Secure hosting environments

• Encrypted communications (HTTPS)

• Access controls

• Role-based permissions

• CRM-level security configurations

However, no method of transmission or storage is 100% secure.
 
8. Your Privacy Rights
Depending on your jurisdiction, you may have rights to:

• Request access to your information

• Request correction of inaccurate data

• Request deletion of personal data

• Object to certain processing

• Request data portability

• Opt out of marketing communications

To exercise your rights, contact us at:
support@thelodestonegroup.com
We will respond within a reasonable timeframe as required by applicable law.
 
9. California Residents (CCPA Notice)
If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA), including:

• Right to know what personal information is collected

• Right to request deletion

• Right to opt out of the sale of personal information (we do not sell personal data)

• Right to non-discrimination for exercising privacy rights

Requests may be submitted to the contact information above.
 
10. GDPR Notice (EEA/UK Residents)
If you are located in the European Economic Area or the United Kingdom, we process personal data under one or more of the following legal bases:

• Legitimate interests (B2B engagement analysis)

• Performance of a contract

• Consent (where required)

• Compliance with legal obligations

You may contact us to request information about your data or to exercise your rights under applicable data protection laws.
 
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites.
 
12. Children’s Privacy
Our services are intended for business users and are not directed to children under 13. We do not knowingly collect personal information from children.
 
13. Changes to This Policy
We may update this Privacy Policy periodically. Updates will be posted on this page with a revised Effective Date.
Continued use of our services after updates constitutes acceptance of the revised policy.
 
14. Contact Us
If you have questions about this Privacy Policy, please contact:
The Lodestone Group, LLC
PO Box 14823
Springfield, Missouri
privacy@thelodestonegroup.com