Retail & Commerce
Roli Roti
A Sales Cloud and trade spend rollout through shifting business logic.
Roli Roti needed a customized Salesforce Sales Cloud and Trade Spend Management implementation to digitize lead-to-order workflows and trade spend operations.

Operating challenge
The project was operationally complex: sales and trade spend processes evolved during delivery, stakeholder expectations shifted, scope requests surfaced during demos, and test data and UAT timing affected the path to signoff.
What Lodestone shaped
- Configured Sales Cloud and Trade Spend Management across workflow design, object and record configuration, user access, approval processes, pricing models, and dashboards.
- Ran milestone demos and go-live planning while clarifying stakeholder roles, signoff authority, process changes, and scope control.
- Managed project recovery points when business flow changes reset parts of the build and required renewed alignment across sales and trade spend logic.
Resulting direction
- Lead-to-order and trade spend operations moved into a more structured Salesforce process.
- The project surfaced clear lessons around change control, stakeholder alignment, test data readiness, and demo feedback tracking.
- Sales, pricing, approvals, and reporting were treated as connected operating work rather than isolated configuration tasks.
Profile context
Food production and consumer brand
Food business known for rotisserie and prepared-food operations across retail and market channels.
Meet the people behind connected delivery.
Explore the leadership and specialist responsibilities that connect business priorities, architecture, and implementation.